SELECTED WORK
'Meet the Prospects' Campaign for the MLB
The 'Meet the Prospects' campaign was a rewarding experience that showcased my ability to lead complex projects, create compelling digital content, and maintain effective client communication. I was responsible for overseeing all digital and short-form video content, managing client communication, and developing strategic initiatives. This project aimed to introduce and generate excitement around MLB's new prospects while increasing fan engagement across digital platforms, reinforcing my strategic thinking and adaptability in a dynamic digital media landscape.
Optimizing the Rolls-Royce Product Line at AAR
This sales enhancement project for the Rolls-Royce product line at AAR significantly strengthened my ability to work effectively with global sales teams and develop innovative sales strategies. By adopting a collaborative approach and making data-driven adjustments, we achieved substantial improvements in sales performance and customer engagement.
Products
Trent 700 and RB211 Engines
Role
Product Line Strategy Analyst
Objectives
Ensure timely delivery of all campaign components,
optimize campaigns to exceed KPIs and
monitor and mitigate revenue risks
Strategy and Execution
Product Line Kickoff: Launched a comprehensive plan for managing the Trent 700 engine product line, outlining key deliverables, timelines, and performance metricsnsive plan for managing the Trent 700 engine product line, outlining key deliverables, timelines, and performance metrics.
Cross-Functional Collaboration: Coordinated with internal teams, including engineering, OM, and multiple sales to align on product objectives execution strategies.
Optimization and performance management
Real-Time Monitoring: Used analytics tools to track product performance against KPIs such as engine efficiency, reliability, and customer satisfaction.
Strategic Adjustments: Implemented data-driven adjustments to production processes and supply chain logistics enhance product performance meet KPIs.
Performance Reporting: Developed detailed reports showcasing successes, areas for improvement, and actionable insights optimizing the product line.
Revenue risk management
Revenue Tracking: Worked closely with OM and sales teams to monitor revenue streams and identify any discrepancies or potential risks associated each engine product line.
Mitigation Strategies: Implemented a dynamic production scheduling system to address revenue risks by optimizing manufacturing timelines based on real-time demand forecasts.
Forecasting: Applied Funnel Visulatzation and CRO Tools to forecast revenue by analyzing conversion rates at each stage of the sales funnel.
Challenges and Learnings
During the initial phase, we faced unexpected supply chain disruptions that impacted the timely delivery of critical engine components. By quickly adapting our strategies and improving communication with suppliers and incorporating a visual project timeline, we were able to mitigate delays and ensure continuity in production. This experience underscored the importance of having flexible and responsive supply chain strategies. It also highlighted the value of proactive risk management and the need for contingency planning to address unforeseen challenges effectively.